Mumbai, August 16, 2008: Finewinesnmore the country’s leading marketer and distributor for premium imported wines, spirits and beverages has added its first domestic wine label to its elaborate portfolio. The tie up with leading domestic wine producer Chateau D’Ori will permit Finewinesnmore the marketing and distribution rights for Chateau D’Ori wines across the country except Maharashtra & Goa.
With the expertise of dealing with over 140 premium international wine labels across France, Italy, Chile, Australia and many other countries; Finewinesnmore is among India’s top importers and marketers of luxury wines and spirits. Chateau D’Ori is currently present in Maharashtra and Goa and is looking to capture the growing wine market across the country. The wines are based on Bordeaux style and have become extremely popular amongst wine enthusiasts across the country.
On the occasion of this tie-up Ms. Dharti Desai Founder and CEO of Finewinesnmore says, "With a view to expand its footprint Finewinesnmore has been looking for a strong domestic partner. The Chateau D’Ori philosophy and vision was a perfect compliment to Finewinesnmore and hence was the preferred partner. With our unfailing commitment to wines we intend to go a long way in serving the interest of wine consumers across the country. Ranjit Dhuru is a true visionary and a very diligent person and I respect his commitment to support us completely in our marketing efforts of their wines. India today can truly stand up and claim quality wines like the rest of the world and it was only natural for Finewinesnmore to help build brand equity for these wonderful wines using it's existing marketing and distribution platform".
Mr. Ranjit Dhuru, Chairman and MD of Château D’Ori wines says, “At Chateau D’Ori we have always given top priority to quality. Finewinesnmore is one of the leading distributors and marketers of imported wines and spirits in India. Dharti is the most dynamic woman entrepreneur I have ever met who has set very high standards for her imported wines portfolio in India and her reach to critical market segments will only help our brand grow further.”
Having chalked out Delhi and Haryana as the initial target markets; Finewinesnmore will take the wines forward to other parts of the country to ensure successful penetration across the Indian wine market. This move will strengthen Finewinesnmore position as a credible guide to assist traders and consumers in the wine selection process and enable them to get quality wines at the right price.
About Finewinesnmore:
Finewinesnmore (FWM) is one of the leading importers, distributors and marketers of premium imported wines, spirits and beverages in India. FWM has established itself as a credible, qualitative and innovative player in the Indian wine industry in a short time by building brand equity for its internationally reputed F&B partners and presenting a unique interactive platform (www.fwmclub.com) which brings consumers and producers together to share knowledge and passion in the world of wine and related lifestyle products. FWM is focused on providing an environment for building a community of lifestyle connoisseurs through consistent interactions between consumers and specialists.
About Chateau D’Ori:
Chateau D’Ori is the creation of an unusual entrepreneur and wine lover, Mr. Ranjit Dhuru, founder & CEO Aftek Ltd. On the one hand Mr. Dhuru runs a successful, Rs.400 crore multinational IT enterprise. On the other hand, his passion for wines has led him to set up India’s first state-of-the-art winery incorporating features like gravity flow and a fully automated bottling plant. Mr. Dhuru imported and marked in India eight Appellation d’Origine Controlee (AOC) wines. These wines included a Bordeaux Superior, a Medoc, a Graves wine, and three St, Emillion including a Grand Cru.