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• Advertising: Folgers Markets a New Coffee to Cost-Cutting Home Brewers

  Folgers is trying to lure customers with an approach to roasting that it calls “the biggest innovation since the launch of decaf. Read More... Posted Sep 18 2008, 10:43 PM by NYT > Dining & Wine Filed under: Coffee, Starbucks Corp|SBUX|NASDAQ, Advertising and Marketing, Beans, Folgers, Online Advertising, J. M. Smucker Company, Procter & Gamble Co